Thursday's Additions

1. Classical Conditioning- Attractive
This intelligent woman has made the right decision when she got into the car. Her phone is turned off and in the glove compartment. She will not be distracted while on the road. The lack of temptation will keep her mind clearly on the road and keep her safe from any accidents. Had she been on the phone the consequences could have been fatal.



2. Classical Conditioning- Something Else


Driving is a privilege and a necessity for most if not all people. Without your cell phone on while driving it can and will reduce the accident rate on the roads. Do you want be the one responsible for your kids not being able to go Disney world?



3. Intensity





This person got a little too intense while they were driving. The cell phone took over the person’s thoughts and eventually their driving ability.




4. Repetition
The more you talk on the phone while driving, the more of a chance the phone will take over your car…


The more you talk on the phone while driving, the more of a chance the phone will take over your car…

The more you talk on the phone while driving, the more of a chance the phone will take over your car…




The more you talk on the phone while driving, the more of a chance the phone will take over your car…


5. Subliminal Message









For our subliminal message, we came up with an idea to have a picture of a smashed up car and an amublance in the background. For a split second during the ad, a message will appear simply saying the word "cell phone". Hopefully in the back of their minds, they will pair the two together and not do it.




6. Credible Communicator
Expertise
Frank Drew Ph. D and assistant professor of psychology at the University of Utah performed research regarding drinking and cell phone use. In conclusion, he found that people are as impaired when they drive and talk on a cell phone as they are when they drive intoxicated at the legal blood-alcohol limit. So please, unless you enjoy driving drunk, don't talk on the phone.


7. Credible Commuicator Part 2
Similarity










"The college student, Frank, who crashed head first into the housewife was too busy looking down to text to even bother seeing her coming at him. This is the result. Don't talk on your phone while driving"



8. Explanations
1. We are hoping that the attractive woman will persaude people to follow by example. She looks very business-like and we are hoping that career-based women will follow the example to also become successful one day.

2. We are trying to use the guilt factor to persaude families to want to take their kids on family vacations and to be safe about it.

3. Obviously, the over-the-top cell phone coming out of the window is an intense way of showcasing the effects of the cell phone on driving. Hopefully, it'll give the viewers a "whoa!" sensation.

4. The repetition is the fact that if you continually use your cell phone in the car, it will eventually take over the car and the phone will become apart of it. If you use your phone so often, it will become habitual for you to be on the phone in car, increasing your chances of an accident.

5. Pretty much explained up above. We hope the message will connect the image of a terrible car crash will be burned into people's brain when they think of talking on the phone in the car.


6. Using the expertise of Frank Drew, this message compares talking on the phone to something that is illegal, driving drunk. Hopefully, this will get through to anybody who knows somebody who has been hurt or killed by a drunk driver, as well as anybody who has gone through personal tragedy.


7. This message uses similarity to relate to the every day, average person. No matter if you are a college student or a housewife, being distracted from the road can lead to an accident or death. We hope this message gets through to everyone.


9. Survey
Here is a link to a survey about cell phone use while driving